Undertaking research in the Agri-Business sector requires understanding of the sector to draw out the insights and to design and deploy research tailored to that sector. Agribusiness research is quite unique for several reasons:
- Diversity of audiences: From large-scale corporate farms to small family-operated businesses. From growers to consultants and re-sellers. All come from slightly different perspectives and engage with agribusiness in different ways. It is important to understand these differences and issues associated with each audience when conducting research in this sector;
- Expert audience: Agribusiness people tend to have greater knowledge about the issues and research and scrutinize it more than most. Any research done by an external supplier in this space must be robust and able to withstand careful analysis.
- The importance of practical, actionable outcomes: If you can’t take actionable outcomes that makes a materiel difference from your research, then why are you doing it? Moroka River specialises in research that delivers robust recommendations, and outcomes that takes into account the sector and the market forces.
- Credible and authoritative: In order for research to be accepted it needs to be delivered by researchers who have expertise.
Agriculture is a specialist area that requires a knowledge of a broad range of audiences, farm types, equipment and so forth, if the research and strategy is to be successful.
Regional and Rural Audiences
- Dealers / Re-sellers
- Agronomists / Advisors
- RDCs and Peak Bodies
- Mixed Enterprises: Broadacre, cotton, livestock (beef, sheep, dairy), mixed farming, horticulture.
- Machinery and implements