Although we have worked in many different sectors, our focus tends to be in key areas including:


Undertaking research in the Agri-Business sector requires understanding of the sector to draw out the insights and to design and deploy research tailored to that sector. Agribusiness research is quite unique for several reasons:

  • Diversity of audiences: From large-scale corporate farms to small family-operated businesses. From growers to consultants and re-sellers. All come from slightly different perspectives and engage with agribusiness in different ways. It is important to understand these differences and issues associated with each audience when conducting research in this sector;
  • Expert audience: Agribusiness people tend to have greater knowledge about the issues and research and scrutinize it more than most. Any research done by an external supplier in this space must be robust and able to withstand careful analysis.
  • The importance of practical, actionable outcomes: If you can’t take actionable outcomes that makes a materiel difference from your research, then why are you doing it? Moroka River specialises in research that delivers robust recommendations, and outcomes that takes into account the sector and the market forces.
  • Credible and authoritative: In order for research to be accepted it needs to be delivered by researchers who have expertise.

Agriculture is a specialist area that requires a knowledge of a broad range of audiences, farm types, equipment and so forth, if the research and strategy is to be successful.

Regional and Rural Audiences

  • Dealers / Re-sellers
  • Agronomists / Advisors
  • Government
  • Researchers
  • RDCs and Peak Bodies
  • Mixed Enterprises: Broadacre, cotton, livestock (beef, sheep, dairy), mixed farming, horticulture.

Agri-Research Areas

  • Herbicides
  • Fertilisers
  • Nutrition
  • Pests
  • Diseases
  • Machinery and implements


We have worked with La Trobe University, Monash University, Victorian TAFE Association and Marcus Oldham, among others over a period of more than 15 years. This has included research in branding, communications, engagement and with stakeholders such as:

  • Staff
  • Prospective and current students (secondary school, undergraduate, postgraduate)
  • Government
  • Parents
  • Alumni

This is a specialised area and requires a knowledge of the sector. More than other areas, it can be politically-charged, with well-educated stakeholders who are often researchers themselves. Any research and strategy must be sound and delivered with authority.

Federal and State Government

We have significant amount of experience with federal and state government research buyers, advisors and ministers having worked on numerous projects at both levels. This includes work with ASIC, ATO, Treasury Corporation of Victoria, Building Commission and NSW Department of Environment among others.